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Art of Condensing
Condensing your thoughts Whether writing an executive summary or trying to develop an elevator statement, it’s often much more challenging to make it shorter than longer. If you ever wrote a college term paper restricted to a certain number of pages, you would empathize with this. I have seen executive
Lessons at Reddit
What Happened at Reddit? So, recently, at Reddit, a rebellion pinned the CEO against many of the subreddit moderators. If you don’t know Reddit, it’s a site where people can create a topic-specific message board online that is moderated by those who are fans of that topic. It could be
Reality Versus Perception
What is Marketing? If you ask 100 people what marketing is, you will probably get over 90 different answers. That’s because marketing is complex and challenging to define, especially a successful marketing campaign. It’s part art, part science, and part psychology. In this blog, I will try to explain one
The Importance Of An Elevator Statement
What Is An Elevator Statement What is the most important next step once you have an idea for a company? Start with the development of the product? Start with the marketing strategy. Or is it getting feedback from others about the idea you have? I would suggest the latter is